The strategies for marketing continue to evolve thanks to technology and culture. The prevalence of social media in today's society has upped the ante for businesses, but many are still trying to figure out the best tact when utilizing this forum. Cheri Simonet, digital marketing manager and principal owner of d. Mark Consulting, tells Tim Muma about the deadly sins of social media marketing. She breaks down the flaws of some strategies and suggest alternative tactics when going this route.