The strategies for marketing continue to evolve thanks to technology and culture. The prevalence of social media in today's society has upped the ante for businesses, but many are still trying to figure out the best tact when utilizing this forum. Cheri Simonet, digital marketing manager and principal owner of d. Mark Consulting, tells Tim Muma about the deadly sins of social media marketing. She breaks down the flaws of so...

Sharing all sorts of information on social media has become the norm, and it's important for companies to create strategies to ensure their content is also being passed along. Kelsey Johnson, marketing coordinator for Fractl, talks to Tim Muma about the variety of factors to consider when marketing via social media. Kelsey explains how and why people choose to share content, and how organizations can use this information to...

It's no secret that with all the information and technological advances in our society, that individuals and businesses alike are constantly in danger of having their private data stolen. Acxiom founder Charles Morgan, current CEO of PrivacyStar and author of "Matters of Life and Data," brings his unmatched experiences in the world of tech to discuss the concerns of data, security and safety in the information age. Charles...

Though the construction industry lives in the physical world, paper plans and blueprints were a costly aspect to its old school ways. Ryan Sutton-Gee, COO and co-founder of PlanGrid, talks about the creation and development of PlanGrid as a benefit to the construction field. He explains to Tim Muma how PlanGrid took advantage of new technology to save companies time, money and frustration while helping a traditional discipl...

Whether you're looking for a job, trying to prove your expertise or searching for the best candidates to join your company, social media outlets have become invaluable. Anyone can use these mediums, but to leverage them effectively it's important you understand the best strategies to follow. Stefanie Lomax, director of human resources at Rolyn, gives Tim Muma the key components to keep in mind when utilizing social media. S...

Various uses of technology can be invaluable when it comes to educational success and improved learning. At the same time, people need to be cautious in seeing all forms of technology as an easy fix to how people are taught. Jim Rovira, associate professor of English at Tiffin University, explains to Tim Muma how important it is to ensure students are matched with the appropriate use of technology. Whether it's taking onlin...

On the surface, putting cameras on police officers stands to help all parties in terms of accountability and safety; however, it's more complicated than it sounds. Jay Stanley, senior policy analyst for the American Civil Liberties Union (ACLU), discusses the numerous concerns that exist with running cameras, storing video, and constant monitoring of people while they work. Tim Muma asks him about the rights of the officers...

The speed and convenience of technology has created a growing on-demand community, where you can get things when it you want them. Instacart looks to make that available when it comes to grocery shopping, and still allow you to buy from your favorite local stores. Matthew Caldwell, head of talent at Instacart, talks to Tim Muma about the goals of Instacart in the on-demand world. Matthew also describes how the company's cul...

It's no secret the immense value technological advances have brought to a variety of industries. Twist Bioscience is at the forefront of creating synthetic DNA more quickly, making it readily available to companies across countless fields - including food and medicine. Dr. Emily Leproust, founder and CEO of Twist Bioscience, gives Tim Muma all the details on how her company fills voids and makes organizations more viable to...

The interactions between humans and technology will continue to increase, particularly as companies try to target the wants and needs of each individual. Dr. Catherine Havasi, CEO of Luminoso, describes how her organization is working to give computers the ability to not only understand words, but break down concepts and emotions coming from human language. She explains to Tim Muma the value of this technology and the way t...