Ability to self manage time and complete commitments Proven expertise with sell side platforms (SSPs) such as Google Ad Manager (GAM), Teads, or similar programmatic tools. Experience in implementing and managing header bidding strategies and private marketplace (PMP) deals. Strong knowledge of inventory management, yield optimization techniques, and programmatic auction

Customer segmentation Partner with research and editorial teams to understand the unique value proposition of our brands' subscription products and how they meet the needs of different audiences Partner with the pricing and analytics team to identify and target customer segments with acquisition offers and build marketing plans to deliver these offers based on their likel