Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify

Develop and execute Account Based Marketing (ABM) strategies to identify and engage high value targets, driving new business and growth opportunities. Collaborate with sales teams in the field to support their efforts, providing them with tailored marketing materials, insights, and strategies to close deals effectively. Create and manage customer marketing programs to dri

Independently de escalates / defuses complex customer situations by using appropriate communication planning and follow through that helps drive confident communication. Independently resolve the most technically complex, mission critical or politically hot customer issues. Seeks to mentor less senior members of the team around technical case management Act as an effectiv