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MARKETING SPECIALIST
Milwaukee, WI
Job Description
MARKETING SPECIALIST
University of Wisconsin - Milwaukee
Position Number: 01153228
Introduction (Description of School/College/Dept/Program)
Job Summary
In conjunction with the marketing team, this position is responsible for the success of the School of Continuing Education. The Marketing Specialist will contribute to market research, strategy development, implementation, and dissemination of marketing projects. The Marketing Specialist will work with the School of Continuing Education to market its programs while analyzing results and adjusting for continued growth.
Job Responsibilities:
- Meets with program managers to review marketing needs and provides updates and analytics
- Creates and implements marketing plans to drive traffic to website, resulting in increased brand awareness and enrollments
- Authors, reviews and edits a range of materials for use by internal and external audiences
- Consults with internal and/or external stakeholders and marketing team to ensure accuracy and timely distribution of marketing materials
- Answers questions and provides information and problem resolution options to clients and stakeholders
- Creates weekly and monthly analytics reports for email, social media and website
- Applies creative expertise within established brand and style guidelines
- Works collaboratively with other marketing team professionals, engages in and responds to feedback, manages project workflow and timing, maintains files and follows established work unit processes
Professional Attributes:
- Works independently and collaboratively to execute communication strategies
- Ability to effectively build partnerships and work in a team environment
- Excellent customer service skills
- Ability to remain adaptable and flexible to different situations and changes
- Ability to work effectively under pressure
- Ability to learn new systems, software and processes quickly
- Ability to problem-solve and implement solutions that foster the mission of SCE
Minimum Qualifications
- Associate degree or equivalent higher education in communications, language arts, marketing, applied business, or related field with commensurate experience
- One year of professional experience in marketing, communications, or related field (internships will be considered experience)
- Strong written and verbal communication skills
- Experience with website updates and design on the WordPress platform
- Proficient in Microsoft Office (Word, Excel) and Outlook and other web-based software and technologies
Preferred Qualifications
- Bachelor’s degree in communications, language arts, marketing, applied business, or related field
- Marketing experience in a higher education environment
- Experience with social media scheduling tools, platforms and best practices
- Strong writing experience with Associated Press style expertise
- Ability to analyze data and make recommendations
- Ability to multi-task, meet tight deadlines in a fast-paced environment
- Experience with digital marketing, including email, social media and database programs
Application Instructions
Applicants must submit: 1) a cover letter; 2) a resume 3) the names and contact information for three (3) professional references.
Your cover letter and resume must address your qualifications, experience, and knowledge as it specifically relates to the minimum and preferred qualifications and why you are interested in applying for this position.
All applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents.
In instances where the Search and Screen Committee is unable to ascertain from a candidate’s application materials whether they meet any of the qualifications, they will be evaluated as not meeting them.
Questions about this position should be directed to Angela Broderick at wickhama@uwm.edu.
Application Notes
For this position, applicants are required to apply online. UWM will not consider paper, emailed or faxed applications. Additionally, applicants must complete all required fields and attach any required documents. The process is complete when the message “Your application has been submitted” is displayed and you receive a confirmation number.
Legal Notices AA/EO Statement
UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.
Reasonable Accommodations
UWM provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact uwm-jobs@uwm.edu or 414-229-4463. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.
Confidentiality of Applicant Materials
UWM is a State agency and subject to Wisconsin’s Open Records Law. UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.
CBC and Reference Check Policy
Employment will require a criminal background check. UWM takes the prevention of sexual misconduct seriously. As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.
Annual Security and Fire Safety Report (Clery Act)
For the UWM Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see http://www.cleryact.uwm.edu/, or call UWM’s Dean of Students Office, Student Union 345 at (414) 229-4632 for a paper copy.
Employment Authorization
In compliance with federal law, all persons at the time of their start date will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
To apply, please visit: https://jobs.uwm.edu/postings/38861
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Job Summary
Employment Term and Type
Regular, Full Time
Required Education
Associate Degree
Required Experience
1+ years
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