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We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

As a Global Digital Channel Strategy Lead, you will be an essential part of the Global Demand Gen Campaigns marketing team, contributing to the success of global campaigns by driving a new Salesforce channel: In-App Messaging. Our new in-app messaging will be available to Salesforce customers in Sales Cloud, Service Cloud, and all our Marketing Cloud products. The goal of the channel will be to identify key customer personas to grow our cross-cloud solutions, focusing on Data Cloud first. You will own the channel strategy and align with key stakeholders like product marketing and campaigns to understand the promotional opportunities to reach users in app and recommend nudges for key products, such as Data Cloud. You will be on point for the overall audience management, operational processes, enablement and reporting.

In your first 90 days, you will familiarize yourself with our Data Cloud Surge V2MOM and help our campaigns team understand how they can use the new channel.

The ideal candidate will possess strong communication skills, attention to detail, and a passion for digital marketing strategies. You will need to be comfortable with ambiguity and building new processes. We are looking for an equal-parts planner and doer who is energized by working with diverse teams to create amazing customer experiences, and who can also support and manage broader operational processes. This person must have an innovative and solution-oriented mindset, and be super organized so they can thrive in our highly collaborative, fast-paced, and dynamic environment.

Responsibilities:

• Audience Management: Collaborate with segment, cloud, and industry campaign leaders to identify and prioritize target audiences, develop a governance model for stakeholder communication and feedback, and prioritize personas based on behavior, intent, and targets.
• Channel Strategy: Research and establish channel best practices, and coordinate with digital teams to optimize orchestration across channels and customer journey stages.
• Reporting & Marketing Operations: Define KPIs, provide regular performance reports, and actively participate in the development and beta testing of new marketing channels.

Requirements

• Minimum of 5 years' experience in driving business impact through digital demand campaigns in B2B or SaaS industries, with a proven track record of leveraging data to influence significant marketing and product outcomes.
• Expertise in digital marketing, including playbook development, channel management, and reporting, with experience in vendor management and programmatic channels like Drift, Qualified, or website chat tools.
• Proficiency in cross-channel demand management platforms (e.g., Integrate, DemandBase, 6Sense) for data-driven audience orchestration.
• Ability to excel in fast-paced settings, such as agencies or startups, with autonomy and end-to-end ownership of programs.
• Exceptional communication skills, a team-oriented approach, and a strong analytical mindset focused on problem-solving and understanding underlying factors.
• Skilled in Excel or Google Sheets.

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