Job Location: San Diego, CA

Job Summary:

Branded Research, a division of Dynata, is seeking a highly motivated and proactive individual for the role of Director of Growth Marketing. This person will be responsible for leading all user acquisition efforts on behalf of the company and the Branded Surveys research platform (B2C). This position plays a critical role in driving the success of Branded Surveys by ensuring it meets user needs, aligns with the company's strategic priorities and delivers business value.

Reporting to the Senior V.P. of Panels and Partnerships, you'd be accountable for a set of defined markets to grow our online and mobile panels. You will be responsible for prospecting new partner relationships while managing the performance and optimization of multiple digital media campaigns, as well as being proactive in testing new media digital trends to advance our product to be unique and diverse.

Responsibilities:

• Develop and execute digital media and user acquisition strategies aligned with business objectives

• Manage affiliate marketing programs, including partner relationships, campaign setup, commission structures, and performance tracking

• Collaborate with cross-functional teams such as product development and user insights to align acquisition efforts with overall business objectives

• Establish and maintain relationships with external partners, vendors, and agencies to support digital marketing initiatives

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven decisions

• Analyze market trends, competitor strategies, and customer insights to optimize digital marketing efforts

• Identify and evaluate new digital marketing opportunities, technologies, and platforms to drive innovation and growth

• Provide regular reports and updates to stakeholders on the performance and progress of digital marketing initiatives

Requirements:

• 5+years of experience buying media and senior management of media campaigns

• Director level negotiation and account management experience

• Strong performance marketing campaign management and optimization

• Expertise in mobile specific acquisition campaigns, including Apple Search Ads

• Expertise of affiliate tracking software such as TUNE, Cake, Impact Radius

• Proficiency with Google Ads, Google Analytics and social media campaign management

• Excellent analytical and mathematical skills; proven experience analyzing large data sets

• In-depth knowledge of digital marketing and customer engagement tactics

• Competence to multitask and manage time effectively in a global team environment

• Market Research background a plus

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity

The base salary range for this position in is $155K-$175K/yr + 15% bonus; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.