req38915

Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Description:

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Great Annual Salary range - $136,800 - $191,500

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

Bimbo Bakeries USA (BBU) has a successful track record of commercial transformation initiatives and is undergoing a marketing transformation to accelerate our Branded growth. Specifically, Bimbo Bakeries U.S. seeks a Director of Content & Creative Services who will be critical in elevating our creative effectiveness and efficiency. This role has a team of 5+ associates and reports to the Vice President of Media & Marketing Transformation, who runs the Marketing Center of Excellence Team at Bimbo Bakeries USA.

This is a remote position, candidates must reside in the USA. preferred locations are Philadelphia , PA or Chicago, IL

Key Job Responsibilities:

• Partner with the VP of Media & Marketing Transformation to elevate creative effectiveness and efficiency by delivering, defining, and driving the adoption of transformation projects, tools, and training across the enterprise.
• Responsible for the end-to-end content development process from concept ideation, pre-production work, on-set direction, and final execution of all assets aligned to brand strategies and standards.
• Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints, aligned to best-in-class brand assets.
• Oversee the BBU Way for Social Strategy and consult with brand teams on executing, including influencer selection and management.
• Oversee social listening reporting and our approach to agile marketing to break into cultural conversations.
• Responsible for centralized agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards. Excludes our Media Agency of Record.
• Oversees the process and governance for fonts, our digital asset management (DAM) platform, and maintenance of brand books and style guidelines.
• Oversee Content Managers who participate on our Learning Labs Development Team and run our brand-building experiments.
• Co-author with corporate comms, legal, finance, and procurement marketing policies.
• Partners with cross-functional associates to identify data and technology requirements, running RFPs as needed.
• Regularly present to Bimbo Bakeries USA and Grupo Bimbo leaders.
• Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
• Remote with travel role, with preferred locations in Philadelphia or Chicago.
• Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, and/or creative shoots.

#LI-VB1

Position Requirements:

Key Behavioral Competencies:

• Leading change gives you energy, even when you hit roadblocks.
• A leader with a proven ability to motivate and grow their people, using empowerment as a lever.
• Relationship builder who practices empathy and respects diverse backgrounds and needs.
• Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
• Recognizes others for their accomplishments and finds opportunities to celebrate big and small wins.
• Confidence in managing complexity, uncertainty, and ambiguity.
• Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
• Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
• Gritty and resourceful when necessary.
• Trusted to make well-informed decisions and take evidence-based risks.
• A self-starter who can meet deadlines, is well organized and can work autonomously.
• A strong project manager with expertise in designing ways of working across a global, matrixed organization.
• Experience working in a remote team setting under pressure and in a fast-paced environment.

Education and Work History:

• 10+ years of relevant experience in agency and/or brand roles.
• Bachelor's degree in marketing, or a related field required - a master's degree preferred
• Minimum 5+ years of deep digital experience.
• Consumer Packaged Goods (CPG) experience is a plus.
• Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
• Collaborations with peers in consumer insights and media, driving consumer-centric activations.
• Strong understanding of content production.
• Experience co-creating with creators and influencers.
• Experience with packaging design, aligned to best practices to stand out on the shelf.
• Understanding of website functionality, architecture, user interfaces, and navigation to consult with brand teams when planning enhancements and launching new websites.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.