Field Product Marketing Manager
Natick, MA 
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Posted 9 days ago
Job Description
Job Description

About Us:

Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen.We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.

This role is a hybrid schedule - 3 days in the office and 2 remote.

Team Overview:

Delivering Cognex ID and Vision Automation Solutions into various Retail/Commercial/Freight Distribution Centers, Parcel & Postal and Airport Baggage Handling Industries is one of the fastest growing segments in Cognex, what we define as our Logistics business.

Joining the Product Management team, you will be integral to growing market share in our dynamic Logistics business sector. This involves interfacing with various teams, including Sales, Engineering, and Marketing, to deliver innovative solutions tailored to the evolving needs of the logistics market.

Job Summary:

As a Field Product Manager, your role will be pivotal in driving market share growth by supporting strategic accounts and partnerships. You will play a crucial role in understanding and interpreting the Voice of the Customer (VoC), influencing product roadmaps, and executing product launch plans within a specific region.

Essential Functions:

Responsible for introducing new products for logistics, focusing on both Device and System Solutions that incorporate ID and Vision technologies. This involves strategy development and supporting, engineering, operations, marketing through product requirements, competitive analysis, concept, creation and market introduction.

  • Organize and interpret regional VoC into actionable product needs and requirements

  • Collaborate with Sales to train and advise on new products or features, focusing on strategic account penetration and opportunity realization

  • Monitor and analyze key product market KPIs, providing insights for business decisions

  • Lead the introduction of new technology to the market, organizing product trials and emphasizing product differentiation

  • Execute product launch strategies, ensuring alignment with regional marketing activities and overall company goals

  • Support regional marketing and communications, including literature creation, campaign management, and webinar coordination

Knowledge, Skills, and Abilities:

  • Deep understanding of market dynamics and competitive pricing strategies in technology fields

  • Skilled in distilling varied data into clear insights for product planning and customer feedback

  • Strong collaboration skills with a direct sales force and ability to influence strategy

  • Proficient in building relationships with strategic customers and stakeholders

  • Excellent verbal and written communication skills, with a knack for clear functional specifications

  • Working knowledge of machine vision, industrial programming, signal processing, lighting and optics in industrial settings and processes preferred

  • Keen desires to learn and understand the business and productizing elements that surround the market technology

Suggested Education and Work Experience:

  • Bachelor's degree in a technical degree or MBA preferred

  • 4-7+ years of experience in product management, marketing, or technology sales

  • Ability to travel domestically and internationally (up to 50% travel)

  • Engineering, SCRUM management and sales experience desired

Additional Job Description

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
4 to 7 years
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