Digital Sales Analyst
Grafton, WI 
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Posted 2 months ago
Job Description
Digital Sales Analyst (2000008Z)

Position Summary:

This role will support the Commercial Systems' overall digital sales strategy, implementing digital tools & online market place strategies to drive rich online lead generation and profitable sales growth. This position is responsible for delivering compelling online revenue growth solutions for our customers derived from our business strategies and deployed with our sales organization.

Major Responsibilities:
  • Drive lead generation activities across BUs, especially leveraging digital properties

  • Understands brand, product and customer priorities and uses the online sales planning process to drive strategic alignment

  • Aids in the recommendations of SKU assortment priorities, financial guidelines and synergies across customers and brands for effective online buying experience

  • Leverages growth driving capabilities including category management, in-store visibility ad shopper marketing to deliver comprehensive category growth plans for customers

  • Compiles profiles of competitors and channel customers via research and data. Compiles and analyzes market, channel and product gaps to better support customer demands.

  • Provide guidance to the DCX Specialist regarding product updates to drive sales improvements (eg. expanded product relationships such as competitive cross reference, step ups, accessories, etc.)

  • Perform analysis on website visitor behaviors and make recommendations to drive conversion rate optimization (CRO)

  • Analyze digital customer sales performance and benchmarking

  • Support digital pricing analysis and updates
  • Provide guidance on digital campaigns to support sales growth

  • Drive NPS score improvement for easy to do use and up-to-date for online tools

  • Develop and implement strategies to drive tier 2 new business to ecommerce platform


Qualifications

Required Skills
  • Proven experience performing complex data analysis that drives meaningful insights supporting a sales or product management function

  • Proven problem-solving skills
  • Strong demonstrated written communication skills
  • Skilled in channel and brand management
    Desired Skills
  • Experience working across numerous teams or within a matrixed organization

  • Experience managing digital campaigns such as social media marketing, display ads, search marketing, etc.

  • Experience in conversion rate optimization (CRO)
  • Demonstrated continuous improvement skills
  • B2B sales channel management
Required Education
  • Bachelor's degree or equivalent related experience 5 years.
  • MBA preferred


Equal Opportunity Employer/Minorities/Women/Veterans/Disabled

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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