Marketing Communications Manager
Wauwatosa, WI 
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Job Description
Position Description

Briggs & Stratton’s Turf & Consumer Products Marketing team is looking for a Marketing Communications Manager to both build the marketing communications strategy and provide day-to-day management of integrated communications programs. This position lead the creation of messaging platforms, content and various marketing communications assets. It is accountable for the efficient and effective management of the marketing communications mix and use of the marketing budget.


This position will report to the Senior Director of Marketing and have responsibility for marketing communications across the group’s entire portfolio of brands and products. The position will oversee a team of marketing specialists and project coordinators, with responsibility for directing work across the team.

Job Responsibilities

  • Create and manage Marketing Communications Plans in support of multiple brands and product lines.
  • Collaborate with brand and product managers to understand the key features and attributes of our brands and products, using this information to develop unique value propositions that serve as the fundamental messaging platform for all marketing communications.
  • Lead the creation high-impact content and marketing assets including product packaging, decals, website and social media content, point-of-purchase materials, emails and customer communications.
  • Implement tools and procedures to improve the efficiency of creating marketing communication assets including things like content calendars, communications guides and photography checklists.
  • Manage project workflow by assigning projects received from multiple internal customers to internal staff and external vendors, consistently tracking and reporting on project timelines and budget.
  • Manage a team of non-exempt and exempt employees with responsibility for the performance management and career development of these employees.
  • Other responsibilities as assigned.
Job Skills Requirements

  • Ability to lead and influence others
  • Exceptional professional-level writing, editing and verbal communication skills
  • Ability to adjust communication for different audiences, channels and brands
  • Proven ability to work under pressure in a fast-paced, fluid environment
  • Demonstrated ability to meet deadlines and take projects to completion
  • Capable of operating with minimal supervision while consistently communicating status
  • Acute attention to detail
  • Limited travel
Education
Bachelor's Degree in Marketing or related field, or equivalent education and experience
Experience Requirements

  • Minimum 7 years’ experience in Marketing or Communications
  • Experience managing a team of people preferred
Physical & Environmental Requirements
Moderate travel

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America's number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton, Simplicity, Snapper, Snapper Pro Ferris, PowerBoss, Allmand, Billy Goat, Murray, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

Briggs & Stratton Corporation is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
Open
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