Channel Marketing Manager - Consumer Power
Waukesha, WI 
Posted 3 days ago
Job Description
Work with the leader in the power industry! Generac is a Wisconsin based $1.8 billion market-leading manufacturing company that builds quality power products that positively impacts the lives of our customers.  We have a new opportunity in our Waukesha facility for a confident, motivated, detail orientated Channel Marketing Manager with experience working in a collaboratively team across the enterprise to lead the development and execution of innovative marketing plans to support new products and channel initiatives in alignment with company growth goals.

Primary Responsibilities follow:
  • Analyzes territory opportunities and discovering customer needs.
  • Develops and implements strategic relationships with key decision makers.
  • Generates and develops new business.
  • Supports new promotional programs.
  • Creates solution-based sales strategies.
  • Provides world-class customer support.
  • Conducts sales presentations and provides training on new programs and products.
  • Supports all Generac product categories.
  • Develops business plans and executes business plans as defined by channel specific marketing programs.
  • Fills Sales fundamental and channel specific training classes within assigned territory.
  • Provides reconnaissance of competitors’ influence within territory and develops a plan to counter their influence within assigned territory.
  • Act as SAP Super User within functional area as assigned.
  • Performs other duties as assigned.
Candidates must possess the following qualifications:
  • Bachelor’s Degree in Marketing, Business, Communications or related field or equivalent experience
  • Minimum 3 years of experience in product management, channel management, brand marketing management, or business management
Generac offers an excellent benefits package including health, life, dental, vision, vacation, employee stock purchase program, tuition reimbursement, company matched 401K, career development and more!

For a complete job description and to apply on-line please visit us at  
Generac Power Systems Inc. is an equal opportunity employer/Minorities/Females/Vet/Disability.


Job Summary
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3+ years
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