Direct Marketer Job Description

Direct Marketer

Responsible for promoting services and products to potential customers and up-selling or renewing existing customers.

Promote products or services to potential customers.
Increase sales by enhancing the exposure of products.
Go door-to-door, make cold calls, or email customers to persuade them to buy products.
Offer free gifts, discounts, incentives, coupons, vouchers, or tokens to convince customers.
Design in-store displays, special events, direct mailings and advertising campaigns.
Set price list.
Negotiate fees and prices with customers.
Ensure products arrive on time.
Meet with clients to discuss products.
Devise new marketing ideas.
Ensure products are manufactured within budget.
Perform extensive market research.
Visit competitors to gain an advantage.
Craft marketing messages for a targeted group of individuals.
Include persuasive 'call-to-actions' in advertisements and promotions.
Place orders for products.
Design and write press releases.
Track and analyze direct and interactive marketing campaigns.
Use statistical analysis and reports to create campaigns.
Coordinate and monitor the maintenance, integrity, and security of several databases.
Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
Execute segmentation around brand plans.
Perform data extraction and lead generation.
Evaluate and optimize effectiveness of marketing campaigns.