A major component of marketing lies in branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, breaks down the wide range of factors that affect the success of branding, and ultimately, a company's achievements in their market. He will also discuss with Tim Muma the role...

We continue our conversation about the value of branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, talks to Tim Muma about the role of social media in branding, as well as the use of a spokesperson as the "face" of a company or product.