Or, are you stuck in the ole' school of traditional marketing? ~Offline, old school, direct mail, sales, advertising, television, radio, and brochure.
Maximum Impact = DigTra Marketing or
Laying in Your Hammock on a Sunny Afternoon Marketing
You deserve a break today. Where have you heard that before? We can argue digital marketing has a higher percentage of return, yes? Digital marketing is allowing today’s business-preneurs to earn in the millions of dollars.
Traditional Marketing Statistics to consider (marketing-schools.org)
- Television is sill the most effective form of advertising, with the highest ad revenue in the United States - totaling $78.5 billion.
- In the UK, 57% of people consider television advertising the most impactful; the second highest is newspaper advertising, at just 15 percent.
- Radio advertising generated more than $17 billion in ad revenue during 2011. This form of advertising is also the least ignored, with nearly 70% of listeners keeping the station tuned in during commercials compared to the second highest - television, at just 20 percent.
- Print advertising generates nearly $30 billion in ad revenue every year. While revenue for print media has slightly declined as online revenue rises. This form of marketing is still effective for many businesses.
In 2012, the Super Bowl broke its own viewing record with an average of 111.3 million viewers; the largest number of viewers in television history. According the Nielsen survey, people watched for the advertising and not necessarily the game. Ask one of those viewers who were the two teams playing? ~ "I don't know!" Advertising on television is an example of traditional marketing. And still effective today.
Traditional marketing campaigns have the advantage of staying power. Traditional marketing can be iconic and an instant familiarity to millions of people. According to network television powerhouse NBC this list represents the top five most memorable campaigns of the 20th century.
- Volkswagen: "think small"
- Coca-Cola: "The pause that refreshes"
- Marlboro: "Marlboro Man"
- Nike: "Just do it"
- McDonalds: "You deserve a break today"
Maximum Impact = DigTra Marketing