OUR VISION

To be the most admired automotive group as the result of the memorable experiences we provide and the employees who provide them. We are driven by excellence in all aspects of our business with a steadfast focus on our community.

For more than 100 years, Heiser has been a family owned, premier automotive dealer group in Wisconsin. In December 2025, we were proud to expand into Door County with three new Heiser dealerships and a collision center. Heiser now has stores in Sturgeon Bay, West Bend, Glendale, West Allis and Milwaukee to serve Wisconsin families and businesses. Heiser features vehicle sales, parts/service centers, and body shops under the brands of Chevrolet, GMC, Cadillac, Ford, Lincoln, Toyota, Chrysler, Dodge, Jeep, Ram, plus Heiser’s Collision Centers and Heiser AutoMaxx Center. At Heiser we believe that “today’s your day” and we are currently seeking qualified candidates to join our highly successful TEAM. For more information on who we are, please visit our website at www.heiser.com.