Redefined Realty Advisors, LLC (Redefined Realty) was founded on March 9th, 2013 when two of Wisconsin’s largest real estate brokerages joined forces. Our real estate tradition dates back to August of 2000 when Wisconsin’s first few discount brokerages were just opening their doors. We’re headquartered in Delafield, Wisconsin – right in the heart of “Lake Country”. Our service area includes all of Wisconsin short of a few of our northern most counties.

Our Philosophy Is Simple…It shouldn’t cost 6% to sell your home. Industries must adapt and change with the internet. Real estate is no different. It used to be expensive and time consuming to market a property. Open houses, print ads, and the old black MLS book – even the real estate agents were mostly in the dark. Now your Open House is live 24/7 on hundreds of websites. Print ads are no longer for the masses. And being a full time Realtor isn’t just a Title – it’s a career! Our Flat Fee, discounted commission business model is the best of all worlds. Check out our commission plans and see how much money you can save!

Talk About A Game Changer…The MLS (Multiple Listing Service) is the key to marketing your property. About 99% of everything you can do revolves around the MLS and all the other websites that your property is on. At Redefined Realty, we have partnered with Zillow, Trulia, Realtor.com, and all the other well respected local MLS Realtors to display your property on their site. And don’t forget about our site – RedefinedRealty.com. We think we have the best one of all! But it’s more than just being on all those websites – your listing needs to be created with quality photos, a great description, and accurate information – and that is accomplished with a great agent.

Experienced Agents…Not enough emphasis is put on the value of your agent. While it’s important to pick a strong real estate company with a fair commission plan, the experience, creativity, and passion, of your agent is critical. With extreme, always changing market conditions, a full time agent with a lot of recent transaction experience is invaluable.  Visit our “Agents” page and find the perfect agent for you.

News/Talk 1130 WISN…In 2006 we began our weekly radio show on WISN – now the longest running real estate show in Wisconsin. Every Saturday from 9am-11am on News/Talk 1130 WISN, the Team at Redefined Realty brings you their experience, insights, and the most up to date market trends. Join us LIVE on the air or on iHeart Radio each week as we talk to trusted local home builders, banks/lenders, home inspectors, foundation experts, home warranty companies, appraisers, and many more. Call in and ask our guests questions about any topic that interests you. Thousands of listeners every week are driven to our website to view our listings.

The Final Word…Thanks for taking the time to read our story. We hope that we have the opportunity to meet you soon. Don’t forget to listen to our radio show Saturday’s between 9am-11am and don’t hesitate to call or email us any time. Your questions, comments, and referrals are always welcome!