General Beverage & General Beer Companies
Local Opportunities (9)
All Opportunities (22)
Company Website(link opens in new window)
6169 McKee Road
Fitchburg,  WI
Map Location(link opens in new window)
(608) 271-1234
Wholesale / Retail Trade (non-computer)
500 or more

Company Overview

The General Beverage Companies have been family owned and operated since 1933. Corporate offices are located in Madison, Wisconsin. We operate State wide in the consumer package goods industry as a wholesale distributor of beer, wine, spirits and non-alcoholic beverages. General Beverage has operations in Milwaukee, Oshkosh, Madison, Little Chute, Stevens Point, Chippewa Falls, Barron and Eagle River Wisconsin. Those companies are:

General Beverage Sales Co.
6169 McKee Road
PO Box 44326
Madison, WI 53719

General Beer Distributors Co.
6169 McKee Road
PO Box 44326
Madison, WI 53719

General Beverage Sales Co. - Oshkosh
2855 Oregon Street
PO Box 2728
Oshkosh, WI 54903

General Beer - Northeast Inc.
1825 Rose Hill Road
PO Box 287
Little Chute, WI 54150

General Beer - Northwest Inc.
2200 Lakeview Drive
Chippewa Falls, WI 54729

General Beverage Sales Co. - Milwaukee
16255 W. Stratton Drive
New Berlin, WI, WI 53227