Brighter Concepts Ltd. was founded in 1994 by Keith Johnson. He started in the Milwaukee area and has expanded to include Madison. We now can brighten up the entire state! It is Brighter Concepts Ltd's goal to make your day bright! Just ask us how!

Brighter Concepts Ltd has been featured in Alliant Energy's Power House TV show, several articles in Wisconsin State Journal and The Janesville Gazette. In addition, Brighter Concepts, Ltd. has installed Solatube® daylighting systems in many Parade Homes and Remodeling Tours throughout Southern Wisconsin. We are also in many commercial projects around the state. Including WPPI, Energy Center of Wisconsin, ATC, M & I Bank, UW Credit Union, and Kwik Trips!