About Us



Gordon BoucherA native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 16 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars.

The Boucher Automotive Group now ranks among the top 75 dealer groups in the nation according to Automotive News. We want to thank all of our loyal guests that have helped us become the #1 volume dealer group in Wisconsin over the past 3 years combined! The Boucher Group employs over 1000 hard-working people, and Arthur Anderson & Company ranked Boucher as the 24th largest Privately Owned Company in Wisconsin. In 2014, our employees voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin for the 4th straight year based on the Milwaukee Journal Sentinel survey.

Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Outing, Vince Lombardi Walk/Run, Bobbie Nick Voss Charitable Funds, numerous Wisconsin Veterans organizations, Hunger Task Force, and several more. Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.

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Join Our Team



NOW RANKED AMONG THE TOP 75 DEALERSHIP GROUPS IN THE NATION!


Gordon Boucher

TOP WORKPLACE: The Boucher Group has ranked among the Top 6 Workplaces in southeastern Wisconsin for the last 5 years according to The Milwaukee Journal Sentinel Annual Top 100 Workplace Employee Poll!

BENEFITS: We offer a competitive benefits package including strong base salary/commission, health insurance, dental, vision, cafeteria plan, and paid vacation days. We also offer spiffs and incredible rewards/benefits.

INVENTORY: Due to the Boucher Group’s size, you have the ability to sell from an inventory of over 10,000 in-stock vehicles, to ensure that your customers can find the best car that fits their needs.

FAMILY OWNED & OPERATED: Since our start in 1977, The Boucher Group has been and always will be a family owned & operated business. We are a family friendly workplace!

COMMUNITY: Our organization prides itself on what we give back to the community. We are actively involved with several charities/not-for-profit organizations including but not limited to; Muscular Dystrophy Association, La Causa, Johnetta Borum, JDRF, Vince Lombardi Charitable Funds, Bobbi-Nick Voss Charitable Funds, I Back Jack, the Wisconsin American Legion, Disabled Veterans, Honor Flight, Fisher House, and more.
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(414) 427-4141


Mission



We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it’s our mission. Our professional Sales Consultants, Sales Managers and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It’s been the Boucher Way for over 38 years!

Gordon Boucher
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boucher.com
(414) 427-4141