A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 16 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars.
Our superior selection, fair pricing and outstanding customer service has helped the Boucher Group attain the rank of 54th largest dealer group in the nation according to Automotive News, and the largest dealer group in Wisconsin, and our loyal customers have helped us advance on the list each year during the past 6 years. The Boucher Group employs over 1000 hard-working people, and Arthur Anderson & Company ranked Boucher as the 26th largest Privately Owned Company in Wisconsin. In 2012, our employees voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin according to the Milwaukee Journal Sentinal.
Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Outing, Vince Lombardi Walk/Run, Bobbie Nick Voss Charitable Funds, numerous Wisconsin Veterans organizations, Hunger Task Force, and several more. Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.