Boucher Group
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Company Website(link opens in new window)
4141 S 108th St
Greenfield,  WI
Map Location(link opens in new window)
(414) 427-4141
500 or more
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We have consistently moved up in rank on Automotive News' Top 100 Workplaces year after year; where we currently hold the position of largest dealership group in Wisconsin.


We currently hold 4th places on Milwaukee's list of top 100 work places. The Boucher Group has proudly placed in the top 10 of the best places to work since 2011.


We offer a competitive military package including strong base salary/commission, health insurance, dental, vision, cafeteria plan, and paid vacation days. Several spiffs and incredible rewards/military for our top performers.


Due to the Boucher Group's size, you the ability to sell from an inventory of 5,000+ in-stock vehicles, to make sure that your customers can find what they're looking for.


Since our start in 1977, The Boucher Group has been and always will be a family owned & operated business.


Our organization prides itself on what we give back to the community. We are actively involved with several charities/not-for-profit organizations including but not limited to; Muscular Dystrophy Association, La Causa, Johnetta Borum, JDRF, Vince Lombardi Charitable Funds, Bobbi-Nick Voss Charitable Funds, I Back Jack, Disabled Veterans, Fisher House, and several more.
Boucher Group


Gordon F. BoucherA native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 16 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars.

Our superior selection, fair pricing and outstanding customer service has helped the Boucher Group attain the rank of 54th largest dealer group in the nation according to Automotive News, and the largest dealer group in Wisconsin, and our loyal customers have helped us advance on the list each year during the past 6 years. The Boucher Group employs over 1000 hard-working people, and Arthur Anderson & Company ranked Boucher as the 26th largest Privately Owned Company in Wisconsin. In 2012, our employees voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin according to the Milwaukee Journal Sentinal.

Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Outing, Vince Lombardi Walk/Run, Bobbie Nick Voss Charitable Funds, numerous Wisconsin Veterans organizations, Hunger Task Force, and several more. Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.
Boucher Group


On August 26th of 1977, we opened our first dealership; Gordie Boucher Lincoln Mercury on HWY 100 in West Allis,Wisconsin. Since then, our dealership group has grown to include 16 locations and 33 vehicle franchises.We've helped you look for the vehicle you wanted at a price and payment that you can afford and we've also been with you for all of your routine maintenance needs. But Boucher rides with you for more than just vehicle services.

We Are a Part of Your Communities

We walk with you each year during the Vince Lombardi walk for cancer, and we play with you each year during MDA summer camp, we shop with you each year for children in need, and we march with you year-round, honoring Wisconsin veterans. Boucher has been riding with you, your neighbors, your communities, and your charities for over 30 years – and we're going to continue for at least another 30 more.

Muscular Distrophy Association"The Boucher family of dealerships has been supporting the Muscular Dystrophy Association and our families for 25 years. Over that time more than 2,700 children living with muscular dystrophy have attended summer camp. The Boucher family, their employees and customers have graciously gave their time and resources to make this week possible. Thank you for helping provide the "Best Week of the Year" for so many of our kids!" Christopher Zupfer – Regional Director, Muscular Dystrophy Association.

"Hunger Task Force is so thankful to Boucher Automotive Group! Four lucky contestants grabbed up over $3,000 dollars in food that was more than matched by Boucher Automotive Group who donated $8,000 to Hunger Task Force for the purchase of food for the hungry. The event was fun and exciting—plus it brought attention to the need for local businesses to help our food bank. The funds will be used over the holiday season to purchase foods that bring comfort to local families" Sherrie Tussler – Executive Director, Hunger Task Force.
Boucher Group


The Boucher Family proudly salutes our current service members, veterans, retirees and military families.

All 16 Boucher Dealerships offer special military pricing on new and used automobiles ABOVE and BEYOND manufacturer incentives (with proof of service). Contact Chuck Olsen (US Army Retired) for details at

DonationThe Boucher team has proudly donated over $30,000 in support of:
Disabled American Veterans, Dry Hootch, Fisher House Wisconsin, Stars & Stripes Honor Flight and Veterans in Piping Training!

Boucher is the major sponsor of the Wisconsin-Reclaiming our Heritage Event on the VA grounds (above Miller Park)!