Company Overview
Vision:

The men and women of Lifetouch share the vision to be the leading employee-owned photographic company providing innovative products and services that capture the spirit of today and preserve the memories of tomorrow.

Values:

A straightforward vision statement is embraced throughout the Lifetouch organization.

We care about people – employees, customers, and other partners as individuals, treating them respectfully and dutifully. We strive for integrity in all aspects of our business, including associations with other people, products and services that fulfill our customers’ expectations, promotion and financial reporting.

We are committed to excellence and total customer satisfaction in our performance and pledge to professionally carry out our responsibilities.

History:

Lifetouch Inc. became the world’s largest employee-owned photography company one portrait at a time. The Lifetouch story began in 1936, when Bruce Reinecker and Eldon Rothgeb made plans to bring their “School Photography of Distinction” to one-room schoolhouses through rural Minnesota. With $500 in start-up money, they set to work. Sharing a tiny apartment, a cramped office space, and a dream, the two hopeful and ambitious young men poured their skills and talents into their company, which they named National School Studios.

A little more than a decade after its founding, National School Studios had become the largest school photography firm in the country.

In 1978, Reinecker demonstrated his commitment to Lifetouch when he transferred 100 percent of the company’s ownership to its employees. The Lifetouch Employee Stock Ownership Plan (ESOP) has provided many Lifetouch employees with financial rewards unimaginable in most companies. The ESOP unites the Lifetouch family with a sense of purpose, providing incentive for performing the highest-quality work while providing funds for retirement.

Today, under the leadership of chairman and CEO, Paul Harmel, Lifetouch and its subsidiaries serve the photographic needs of people of all ages. Lifetouch truly is “memories for a lifetime.”
Company Summary
Name
Lifetouch
Industry
Number of Employees
500 or more
Phone
(608) 669-9211
Location
2821 Dairy Dr Ste 1
Madison, WI
53718-3823