Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experience. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.

Innovation is what consumers demand, what customers expect and what we continue to deliver. To stay ahead, we’re taking the Johnson Outdoors innovation process to a world-class level. The key is to involve consumers at every step, from concept to commercialization to category leadership.

We emphasize a disciplined, fact-based approach that hones in on the best ideas with the greatest potential. And we align product development with sales and marketing plans to drive even bigger, more successful new product launches.

The result: products that are meaningfully better than what’s out there—with unique design, function and quality that improve the outdoor experience. Products that deliver higher-impact, longer-lasting results.

At Johnson Outdoors, we know innovation is a game-changer in every sense of the word.