About Apexx There are a number of ways for a company to grow and countless barriers to achieving that growth. Our clients call us when they need revenue growth. We don’t fix manufacturing; we don’t help them manage their inventory better; and we don’t help them reduce operating costs. We help them grow sales — whether it requires finding new markets and segments, finding or building a better way to get to market (distribution and/or sales channels), improving marketing and sales technology, or actually taking product to the market. This depth of experience and success within marketing and sales is what allows us to deliver results for our clients.

We deliver this growth by applying the following principles: Apply our strategic experience It can be difficult to talk about strategy without sounding a little clichéd. No amount of brilliance in execution will help a company reach their growth goals with a flawed strategy. There are many factors that need to be considered when defining a go-to-market strategy including the company history and culture, the competitive environment, the strength of product and service offerings, current market segments and channels, brand strength, product and market economics and others. While we can apply the proper process and analytics, there is no cookie-cutter approach that guarantees good strategy. The experience of living through hundreds of successes and even some failures is what allows us to apply our critical thinking and discernment to increase your probability of success. The thoroughness we apply to strategy definition is our hedge against the volatility of today’s marketplace. It is how we provide the best strategic advice.

Use our diagnostic tools to provide a factual basis for decision making Sound business judgment and intuition are important inputs into effective business growth strategy and tactical design. The best growth decisions are made when there is a strong factual basis to anchor business judgment. Understanding how customers behave, why they behave the way they do, what they value and need, what competitors are doing to make a difference in the market and how a sales channel behaves are all important factors that can make or break a revenue growth plan. Over the past 30 years, we have developed a number of analytical tools and models to help us build a fact base for each unique business and apply this knowledge into effective strategy definition and tactical design.

Provide our functional expertise There are many different functional disciplines that need to be blended together in an effective go-to-market model. While these are different in each business, they frequently include market research, marketing communications, product development and marketing, sales compensation and management, channel management, website development, SEO, inside sales management, lead generation and management and sales and marketing automation. Apexx helps clients blend these disciplines together and when necessary to provide the expertise to ensure that excellence in functional disciplines is achieved.

Help ensure success in execution A company’s growth plan will not be successful without an appropriate strategy, an excellent tactical design and effective execution. Our involvement in each of these steps helps ensure our clients’ success. A sound strategy will not be successful without effective execution and effective execution can never make up for a flawed strategy. Apexx has a history of supporting our clients through each of these steps to help augment internal and external resources and to achieve growth more rapidly. It is our belief that early successes can demonstrate the value of the work and perpetuate long-term success and growth.

Build lasting client relationships based upon success and trust Every decision we make needs to consider that value to our clients. When evaluating key business areas for a client, we ask ourselves “What would I do if this were my business?” This allows us to be certain that we are always acting in our clients’ best interests. The challenge that Apexx presents to you is to schedule some time with one of the partners to learn more about how Apexx might help your business achieve sustainable, profitable growth.