Market Enginutiy's leading edge team of sales professionals and creative collaborators generate revenue that helps our clients engage their audiences.

Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. For over 17 years we’ve increased our contributions, building the largest team in the country that specializes in corporate sponsorship sales. The passion is still personal, and carried by more than 120 people ingrained in each of the communities where we live and work.

We understand that public media’s noncommercial nature intertwines in its unique value to audiences as well as sponsors. As the media landscape evolves, the spirit of the public mission steers our approach, as it has and always will.

Insight from PRI’s Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity.

Backed by a grant from the Corporation for Public Broadcasting (CPB) in 1997, the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment.

Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to ’99 ‘Taz’ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was “some of the best money CPB ever spent.”

In 1999, KJZZ/KBACH General Manager Carl Matthusen sought corporate underwriting increases and outsourced sales functions to Jim Taszarek, Jr. The relationship and results inspired other public radio stations to hire Jim to represent their local corporate support. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company remains privately owned and now serves 16 clients.