Through data analytics and coordinated direct mail marketing, Central File generates consumer leads for retailers nationwide.
The entire direct mail marketing campaign is executed in-house. The company designs the promotion; manages the data base; prints the material and coordinates the mail drop with the United States Postal Service. This in-house control insures the promotional piece is in the consumer's mail box on the date specified by the customer.
The company then measures the results of the campaign using our proprietary TracBac ROI measurement system. Based on TracBac results, Central File customers know the actual cost of acquiring a customer.
Our data analytics center utilizes state-of-the-art security measures, insuring our customer's data is protected.