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Digital Media Manager
Milwaukee, WI
Job Description
Division Information
Our Commercial Operations team is a cross-business unit organization responsible for operational activities and execution to enable the success of business unit strategies for both digital and traditional channels. Our Commercial Operations organization consists of teams focused in the following areas: Consumer Insights & Analytics, Digital Consumer Experience, Ecommerce Sales Strategy & Operations, and Revenue & Profit Management. These teams work collaboratively with each business unit to maximize our competitive edge in the marketplace.
Job Summary
As the Digital Media Manager, you will own the strategic planning, execution and management of $15MM+ in paid media across Spectrum Brands. This will be a role focused on Display and Search, but also responsible for mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a leader within an internal digital agency team that is innovative, fast-growing and focused on revolutionizing digital media and content strategy for 25+ SPB brands.
Primary Duties & Responsibilities
Primary Duties and Responsibilities
(50%) Campaign Strategy, Planning, Execution & Reporting
* Plan, develop, execute, and measure digital media plans that support a variety of marketing goals across the purchase funnel
* Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks
* Communicate forward-thinking strategies and plan details effectively to key stakeholders at varying levels of digital media knowledge across the organization
* Manage a campaign and testing calendar in collaboration with DCX Digital Marketing leads to establish a cohesive narrative across all paid and owned channels
* Negotiate and optimize to make the most efficient use of every dollar across varying levels of brand budgets
* Leverage statistical and analytical competency to effectively communicate outcomes to clients via dashboards and monthly reporting
* Manage invoices, while overseeing client budgets and pacing
(20%) Embody Leadership as SPB's In-House Digital Media Expert
* Be the subject matter expert and primary contact for Paid Digital Media across Spectrum Brands and its four business units: Home & Personal Care, Hardware & Home Improvement, Global Pet Care, Home & Garden
* Develop strong relationships across internal, agency, and platform/publisher partners
* Voraciously consume and share the latest industry and competitor news, media strategies, platforms, tactics and apply it to client projects
* Be bold in proposing test & learn opportunities to clients, even if it stretches beyond existing budgets
(15%) Build & Scale SPB's Internal Digital Media Capabilities
* Provide strategic recommendations that identify & close gaps to scale data driven marketing and personalization across all business units
* Communicate business requirements and align internal partners (e.g., Global IT, Legal and DCX Leadership) to develop, prioritize and successfully execute use cases to continue to grow in-house media capabilities
* Utilize industry tools to build efficiencies and automation into DCX Media Team workflows to help keep you and your employees focused on business outcomes, and constantly on the lookout for new strategic opportunities
(15%) Mentor & Manage Digital Media Staff
* Build training materials and best practice documentation
* Oversee the work of direct reports, train technical knowledge, and manage workflow
* Strategize on a weekly basis to determine optimizations and next steps to take campaigns to the next level of performance
* Ensure team maintains a high level of expertise, training and certifications across paid media platforms, including but not limited to paid search, paid social and programmatically placed media
Education and Experience Profile
Qualifications:
Technical Skills & Experience
* 5+ years working in the digital media buying & planning industry with focus a on Programmatic strategy and execution
* Experience at a large agency and/or in-house digital agency
* Fluency with top media platforms and programmatic marketplace (opportunities, rates, partners) across display, native, audio, video (CTV, native, pre-roll) is required
* Must have in-platform execution experience, pulling the levers in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Facebook Ads). DMP specific experience a plus
* Understanding of Addressable Geo-Fencing and experience with platforms that enable this targeting capability
* Working knowledge of the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
* Proficient in marketing analytics platforms including Google Analytics and others that are comparable
* Working knowledge of digital best practices surrounding data retention, cookie policies, CCPA and GDPR
* Understanding and competency in business intelligence tools (Google Data Studio / BI / Salesforce reporting)
* Experience working across D2C and B2C clients
* Global experience is a plus
Required Skills
* Perform as both an overarching strategist and tactical implementer, both are key to this role
* Self-starter with a proven track record for taking the initiative
* Demonstrated problem-solving capabilities
* Possess the charisma, confidence and tact to have "difficult" conversations that lead to productive outcomes with team members and clients
* Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands
Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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Job Summary
Company
Spectrum Brands
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
5+ years
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