ESC is seeking a Digital Content Copywriter with experience performing SEO keyword research and creating compelling digital copy to be used for ecommerce product and marketing promotions. The Digital Content Copywriter is responsible for the creation of the Product Matrix Page (PMP) and Product Detail Page (PDP) copy blocks to enhance SEO and drive traffic to the organization’s ecommerce retail site. Perform research to identify opportunities to add rich content to PMP’s and PDP’s. ACCOUNTABILITIES COPY BLOCK CREATION
Leverage keyword research fundamentals and knowledge of SEO/SEM to write unique, relevant and engaging content to affect rankings
Produce exceptional content with appropriate SEO components
Learn and write in Kohl’s voice to create a cohesive customer-facing experience
Partner with SEO Core Team to create relevant copy that upholds Kohl’s SEO standards
RESEARCH AND REFINE CONTENT
Refine a large volume of optimized SEO content daily
Assist with conversion and maintenance of Product Information Guides
REQUIRED QUALIFICATIONS
2+ years of relevant experience
Bachelors in Communication, English, Marketing or related field
Strong verbal and written communication skills
Basic knowledge of HTML
Knowledge of SEO/SEM and how it applies to content strategy and marketing
Ability to create rich content with unique keywords