There seems to still be an on going battle over the cover letter relevance. The majority of resume writers I have talked with still believe the cover letter can hold a few unique nuggets of value that you can use to persuade hiring managers and decision makers to take a second or first look at your resume. Most recruiters I have talked with feel the cover letter is not important to the decision making process – however recruiters only place 2-3% of new employees so fo r the ir select clients this may be the case.



The truth is that 60% of hiring professionals read cover letters.



Often the gatekeepers, HR, recruiters do not read cover letters but when it comes time to narrow the selection to start the interviewing process, the decision makers can use the cover letters to identify which candidates have more than the required skills, achievements, and experience. They can also see if you also have a passion, a resolution for a current corporate issue or a new idea that can be a determining factor in offering you an interview.



You really never know who is reading your cover letter and how it will be used. I tell my clients – for those that do read it, it’s a vital part of the interview decision process so we need to create a targeted and focused letter that will open doors and get your resume read. The cover letter allows candidates the opportunity to promote their unique value and another chance for reader to identify your strengths and fit for the company.



A few examples of value and fit would be to include that you have got a true passion for working with numbers or your father worked for IBM 30 years ago and you have always wanted to work there too. You can also walk them through a dynamite combination of say, international experience and accounting strengths if you were going to work for an international company and you would be doing accounting work for subsidiaries in other countries. Sometimes they don’t recognize the value so if you find some reason for a great fit, make sure to share it with the reader.



Don’t assume they’ll make the connection…



you know what happens if you assume something?



If you are sending the letter to a recruiter, find out what their priorities are and incorporate examples of the priorities in the letter. If it is for a decision maker really work to bring out your unique value and why you would be perfect for the job, their team and their company. If it is for a general online application and you don’t know the company, keep it short but focus the cover letter on the requirements given in the job description. Whoever it is that you are righting it for, meet their needs and show you can make a difference in their company.