The Marketing Director is responsible for developing and directing the Bank’s strategic marketing plan and overseeing the execution to deliver the expected results.

Position Expectations:
Corporate Strategy

Develops and executes the Bank’s marketing strategic goals to achieve stated objectives regarding revenue, profitability, and market share.

Fosters collaborative working relationships with Executive Management and branch managers.

In coordination with the President, prepares press releases, talking points, presentations and other communications for internal and external audiences.

Creates strategic marketing plans and develops and implements marketing programs for new and existing products and services that capitalize on business opportunities to target new and existing customer segments.

Creates sales opportunities for designated business sales departments.

Reviews products and services offered by the competition and ensures a positive competitive response.

In coordination with the President, produces the annual report.

Cultivates and maintains relationships with shareholders.

Day-to-Day Accountabilities

Manages the development and introduction of new products and services to enhance the current and future product mix.

Directs and manages the organization’s advertising agencies and design firms to ensure the development, production and placement of creative and cost-effective advertising.

Reviews and oversees advertising copy, descriptive materials and training procedures for the staff actually engaged in selling the products to the customer.

Oversees the content of the website and coordinates changes with applicable departments.

Managing and Developing Staff

Effectively trains and coaches staff for improved performance.

Leads by example and helps to create a positive environment.

Hold regular meetings to keep staff informed of expectations and changes in processes and/or procedures.

Regularly documents performance and prepares and administers performance evaluations within two weeks of an employee’s anniversary.

Legal and Regulatory Knowledge

Ensures compliance with state and federal laws, regulations and Bank policies and procedures.

Miscellaneous

Maintains professional contacts and knowledge base of marketing skills within and outside of the financial institution; keeps up with issues, trends and developments of the financial industry.

Provides communication counsel to Executive Management.

Other duties may be assigned as deemed appropriate.

Required Education and Experience

Bachelor’s degree in marketing, business administration or related field or equivalent experience.

At least seven years of experience functioning in a marketing director or similar capacity for a financial institution or similar organization.

Proficiency in Word, Excel and PowerPoint.

Preferred Experience

HTML experience.

Familiarity with financial institution operations and procedures, market research and analysis.

First Bank Financial Centre requires the completion of our employment application in order to be considered for employment opportunities. Please download an application at our website, www.fbfcwi.com, under About Us in the Careers section, or you may obtain an application at any First Bank Financial Centre branch location.

Please mention on your application that you found this position at Milwaukeejobs.com!