Modine is a dynamic and innovative company specializing in the HVAC industry. We are dedicated to delivering cutting-edge solutions for enhanced comfort and energy efficiency. We are currently seeking a results-driven and strategic-minded professional to join our team as a Strategic Marketing Manager for the School market focused team within the Indoor Air Quality Vertical. This role is crucial for driving our marketing efforts, optimizing resources through the 80/20 principles, and fostering collaboration internal and external customers.

Strategic Planning with 80/20 Focus:

• Develop and execute marketing strategies aligned with the company's vision, utilizing the 80/20 principle to identify and prioritize high-impact activities.
• Gather and analyze education market data to focus resources on key products and channels for maximum profitability.
• Develop and implement comprehensive marketing strategies in alignment with the company's overall objectives in the education market
• Analyze data and derive insights to make informed decisions in the development of marketing strategies.
• Define and measure KPI's to ensure marketing efforts are meeting the business goals and objectives.

Collaboration with Sales and Rep Teams:

• Collaborate closely with the sales team and manufacturers' representatives to deliver qualified leads to the sales team.
• Act as a liaison between A customers and the company, collecting feedback on their specific marketing needs, concerns, and suggestions.
• Leverage the 80/20 principle to distill feedback from A customers into actionable insights for continuous improvement, recognizing and prioritizing their specific needs.
• Provide sales enablement tools and materials to support the sales process and achieve revenue targets.

Leadership:

• Influence and energize cross-functional to help reach business goals and objectives.
• Be a thought leader and an expert in translating market, consumer, and customer insights into actionable strategies and tactics for the business unit that ultimately drive revenue growth and profit.
• Lead 'voice of the customer' market research initiatives that help the business understand what attributes are most valued to the customer.
• Craft and articulate the vision for the marketing team, outlining key performance indicators that reflect an continued commitment to achieving and sustaining impactful results over time.
• Channel Management:
• Work closely with manufacturers' representatives to align marketing efforts with channel strategies, focusing majority of efforts on a designated few channel partners.
• Develop and maintain strong relationships with key partners, ensuring effective communication and collaboration, including regular discussions and visits with reps and their customers.
• Bring prior experience working closely with manufacturers' representatives and sales teams.
• Ability to align marketing strategies with channel-specific goals and objectives.

Digital Marketing and Online Presence:

• Oversee digital marketing initiatives, including SEO, SEM, and targeted online campaigns.
• Monitor and analyze campaign performance, making data-driven adjustments for continuous improvement.
• Optimize the company's online presence to attract and engage the target audiences.

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of proven experience in strategic marketing roles within HVAC or manufacturing industry
• Demonstrated experience applying the 80/20 principle in marketing strategy development and resource allocation
• Proven ability to drive significant results through focused and efficient marketing efforts
• Strong understanding of the HVAC industry, including market trends, customer behaviors, and competitor landscapes
• Excellent communication skills to effectively collaborate with cross-functional teams, manufacturers' reps, and external stakeholders
• Ability to build and maintain relationships and trust with channel partners