Company:Lamplight Farms, Inc.
Location(s):4900 N. Lilly Road
Menomonee Falls, WI
Industry:Wholesale / Retail Trade (non-computer)
Lamplight Farms, a Division of the W.C. Bradley Co., is headquartered in Menomonee Falls, Wisconsin. Lamplight Farms is the market leader for outdoor torches, citronella fuel and candles, oil lamps and oil. Lamplight Farms’ family of fine quality brands includes TIKI®, Lamplight®, Ultra-Pure® and AromaGlow®.
Lamplight Farms traces its heritage to 1964 when founders Donald and Rosemary Tendick pioneered the development of a lamp oil specially formulated to burn without the smoke and odor associated with kerosene. After months of experimenting, a smokeless and odorless oil was developed for Mrs. Tendick to use with her collection of antique oil lamps. Mr. Tendick recognized that this oil would surely appeal to other lamp collectors, and set out to market their new discovery. The Tendicks filled their station wagon with their entire stock of 12 cases and called on antique stores, hoping that with a little luck they would be able to take orders at a future date. Instead, they sold their entire inventory that day! When collectors of antique oil lamps began swamping the family with orders, Mr. Tendick soon found that he was working every night until 3:00 a.m. in their home basement keeping them supplied with the popular Lamplight lamp oil. By the end of 1964, the Tendicks had located a 4,000 square foot factory and Lamplight Farms was born.
Lamplight Farms expanded on its line of indoor oil lamps and oil by adding outdoor torches and citronella fuel to its product line in 1988. Lamplight Farms now produced natural flame lighting products for outdoor use as well as indoor use.
In 1998, the Tendicks sold Lamplight Farms to its current owner, the W.C. Bradley Co., a 118 year old privately owned company headquartered in Columbus, Georgia. Lamplight Farms maintained its Menomonee Falls, Wisconsin location and operates as a stand-alone enterprise, but with the support and financial backing of the W.C. Bradley Co.
To further build Lamplight Farms’ position in the outdoor torch category, in 2001 the W.C. Bradley Co. purchased TIKI Corp., the #1 brand in outdoor torches.
Lamplight Farms recently launched AromaGlow® – a patented new home fragrance product, building on the company’s heritage of producing innovative and fine quality products.