Current Opportunities (1)
Location(s):233 N Water St.
Industry:Advertising / Marketing / PR
What are we about? Creating useful ideas that serve a purpose in people’s lives.
Why? We believe that’s the best way to build brands and better our clients’ bottom line.
How? A unique agency culture designed to deliver high-value ideas at a reasonable cost.
What we do: Insights
We believe today’s most successful brands are guided by an inspired purpose and a focused conviction. That’s why our planners start by listening to our clients. Then they use research to uncover company, consumer, competitive and cultural insights to reveal new opportunities, purpose and meaning for the brand. Armed with those insights, they generate engaging, integrated and measurable strategic platforms, from which useful ideas can be developed.
What we offer: Brand Development
Today, the concept of a brand identity extends well beyond logos and color palettes into a natural and engaging interactive experience. That's why it is vitally important that a brand consistently fulfill a purpose from the start. In our brand development process we ask:
• What are the current behaviors defining your brand?
• What purpose does your brand fulfill in people's lives?
• How do people experience your brand and how does the brand act and behave?
• How does your brand exist as an animation or interface? How is it personified?
• How social are you, and how do you add value to social networks? Are you a social network?
• What useful tools or applications can you create that is of value to people in exchange for the right brand behavior?
• How do you stay consistent across everything you do, and how does each effort serve as a force multiplier for the next?
• Are you creating a conversation and earning media and attention?