Iron Town HD® started out in 1959 as J&S Cycles in West Allis, Wisconsin. Originally owned by John and Sharon Sekulich, it earned a reputation for service excellence. The business grew, and by 1965 had moved to New Berlin. In 1978, which was the Motor Company's 75th Anniversary year, Hal Topel acquired the dealership and changed its name to Hal's HD®.

In June of 2016, the dealership entered a third chapter in its legacy. The mantle has been passed to Sara & Eric Pomeroy, local enthusiasts with a passion for preserving the heritage of the past and building upon it through continued investment in people.

What made our dealership successful in the early years, and lives on today, is our strong desire to satisfy customer wishes. Rooted in the "service first" philosophy begun by J&S Cycles, Iron Town HD® remains an active place where customers don't just become friends, but are part of the family.

This philosophy can be seen in our knowledgeable staff, who are dedicated to our brand and the promise of providing convenient, quality service so our customers can simply enjoy the ride. Iron Town HD® is a full service dealership and accommodates the whole family, from MotorClothes® merchandise & collectibles to parts & accessories and, of course, new and pre-owned motorcycles. We want to be your preferred resource for all your motorcycling wants and needs.

For individuals looking to get into the sport of motorcycling by learning to ride, we offer Harley-Davidson® Riding Academy, a new rider motorcycle safety training course. We also host activities throughout the year that educate the community about motorcycling, many of which can be discovered on our events calendar section of our website.

Iron Town HD® isn't just a team, we are a family, and one that you are always a welcome member. The invitation to our home will always be open, the coffee is always on.

- Iron Town HD® Staff