The Wisconsin Hotel & Lodging Association (WH&LA) is a non-profit trade association consisting of more than 670 hotels, motels, inns, resorts, and bed & breakfasts around Wisconsin. Membership also includes about 170 industry vendors, Chambers of Commerce, Convention & Visitors Bureaus, colleges, and college students specializing in a lodging or hospitality curriculum. A small staff of five dedicated professionals are responsible for implementing a wide variety of member services ranging from publications to educational programming to website resources and marketing to legal, legislative, and regulatory services, etc. This has contributed to ranking the WH&LA as the sixth largest state lodging association in the country. The WH&LA is an active member of the American Hotel & Lodging Association and works closely with related tourism organizations to encourage the continued growth and success of the tourism industry. The WH&LA also provides administrative services to the Greater Milwaukee Hotel & Lodging Association.