As the lawn care industry stood by and watched, we pioneered the breakthrough into environmentally responsible lawn care. We believe it's our responsibility to educate homeowners and commercial users alike—rather than simply sell products—because the truth is that the picture-perfect, weed-free, insect-free lawn is a myth that endorses unnecessary and irresponsible pesticide use.

At NaturaLawn of America, our environmentally friendly approach to lawn care has been creating green lawns quickly, more naturally, and with fewer weeds since 1987. We can give you a healthier, environmentally better lawn than traditional chemical lawn care companies at comparable prices. No other lawn care company can offer our exclusive, proprietary product lines, all of which are made to our specifications and packaged exclusively for NaturaLawn of America. We chose environmental stewardship over traditional lawn care practices. While the rest of the lawn care industry continued to randomly spray pesticides whether needed or not, we developed an Integrated Pest Management (IPM) system, which was unprecedented in lawn care. Compared to traditional chemical lawn care companies, our IPM system has reduced weed and insect control usage on lawns by over 85%. How? By preserving the natural enemies of our turf pests. By introducing newly developed turf varieties with natural pest resistance. By providing continuing consumer education on the proper cultural practices of mowing and watering.