Like the very colourful, curious bird of mythology, the Phoenix, our timepiece company was reborn anew in 1998 to live again. Incorporating in the 1980's as License Products, Inc., the company's "doing business as (dba)" moniker, FirsTime Manufactory, more accurately depicts our simple business discipline:

First In Design... First In Quality... First In Service.

Leadersihp in design is a paramount importance to our legacy in the marketplace. Esschewing the concept of establishing a product line catalog for as long as a year or as short as spring and fall seasons, FirsTime designers create as each day's needs dictate. Consequently, we have never produced a common collateral material of company product... and we never intend to. Our team firmly believes that respecting evolving trends, and with all do haste bringing fresh timekeeping designs to market keeps our clients "current" with their customers.

Ironically, we know very little about the engineering of timepieces... it is just not that important to us. To that end, we do well with our manta:

To create compelling wall decor and improve its value by adding a secondary functionality: Time Keeping.

The intended result of this strategy in today's heightened consciousness of design:

Design that furnishes the American home with time keeping decor that respects and enhances the interior environment.

Our fashion can be all flash, or flamboyant, and/or a factor of fun. We design, develop and distribute to America's foremost retailers. If you are one of favored clients, please LogIn.