Job Search: Create your brand

In your job search, you have to know your brand. On a recent group career coaching call my clients, Herman and James, were talking about this.

What’s the difference between your brand and your elevator pitch?

They’re very similar but there is a difference. Here’s the deal, your elevator pitch is:

A statement about who you are
The value you bring to a prospective employer
What you’re looking for (a job, networking contacts etc.)

Your brand is your identity. For example: What words, feelings, or images come to mind when you think of Apple computers? Innovation, creativity, cutting edge , out of the box etc. That’s their brand.

Your brand is how people think of you. It’s what you are known for.