In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty. First, this means that any given marketing program, however ambitious, must be directly aligned with org...

As a communications professional, I take my obligation seriously to write and speak clearly and effectively when interacting with the media, senior executives or faculty, and co-workers. While this seemingly basic skill is not unique to my trade by any means, I’ve found it’s equally essential to respect and master the art of listening. Many of us, regardless of our specific job, are quick to brush off this advice and say th...